Organic Search vs Paid Search

There are two kinds of search results: paid results and organic (or natural) results.Paid results are those listings that require a fee for the search engine to list their link for particular

keywords. The most widely used form of paid listing is Pay Per Click (PPC), where you pay each time someone clicks on the link in your advertisement. The price increases with the competitiveness of the

keyword. Google AdWords is one popular form of paid search advertisement.



Organic results are gathered by search engines’ web crawlers and ranked according to relevance to the search terms. This relevance is calculated by criteria such as extent of keyword match and number of

sites linking to that website. It is much more valuable to be listed highly in the organic results than in the PPC advertisements.

Benefits of being listed in organic results:

• No cost - organic results are listed based on the search engine’s measure of your relevance and quality, not your advertising dollars, so you don’t pay a "tax" per click

• Get more traffic - most people click the organic search results, not the paid advertisements

• Get visitors with a higher education - research shows those who click on organic search results more often have a higher level of education

• Longer lasting rank and traffic - search engines record your ranking history, helping you rank highly in the future, and they only reevaluate your rank every few weeks or months, allowing

you to maintain your rank longer



Organic Search Result vs Paid Search Result with ROI

Everyone will look at "Return on Investment (ROI)" – well, if they care about their business they will - when businesses are going to invest or spend money on something, they will

always look at whether it will bring a positive ROI for them.

Similarly when webmasters are going to invest on their site for "SEO/SEM" they need to analyze the ROI with various factors. Here are few factors need to be considered when one

is going to opt either SEO or PPC with ROI:

• Competition of industry

• Type of service the site provides

• Region of service with respect to industry

• Population of Geographic location

• Estimation of internet users in particular geographic location



The above are the common factors that affect ROI of a site whether you opt SEO or PPC.Also based on requirement and time period one can opt either natural SEO or PPC. If one

wants good results with less investment irrespective of time period then one can go for natural SEO. If you want good results in a shorter time period then you would need to

seriously consider a pay-per-click campaign.





I'm james and i like to publish this useful information.currently,i implement SEM services such as article submission services,directory submission services and social bookmarking services etc.